MedTech
MedTech continues to transform patient lives in a way that is longer lasting, less invasive, and more connected than ever before.
The Medical Devices and MedTech industries are harnessing the latest engineering advancements, technological innovations, and connected data to treat, monitor, and sustain patient health throughout their lifetimes. Leaders in this space are integrating tools and strategies to address patient, provider, and payer needs beyond the point of treatment, demonstrating their commitment to increased solution access, improved outcomes, and reduced cost to the healthcare system.
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However, navigating traditional business challenges in addition to fueling the solutions of the future becomes vastly more complex in a market where the regulatory and clinical landscapes are continually evolving both domestically and internationally.
Non-traditional players such as technology firms are becoming more competitive, and customers are becoming more cost sensitive. The question is how MedTech players can use the data they generate and collect to deliver the most value to stakeholders in the healthcare system in a scalable and sustainable manner. Using this data can be expanded from improving outcomes in a single patient procedure, to informing the next generation of solutions, to delivering leading value through partnerships across the industry.
Device manufacturers, technology developers, and other industry participants need objective, validated, and expert research and analysis to navigate this rapidly shifting landscape. Pointe Health supports investment strategies at MedTech clients specializing in implantable devices, connected devices, robotics, and SaaS solutions meet the challenges and opportunities of market disruption. As innovation and technology upend old rules, real-time assessment of market dynamics is critical to moving ahead with conviction.
How Pointe Can Help
Pointe Health’s team of MedTech industry veterans combines practical experience with robust global networks across the value chain. We leverage original primary research, advanced and structured analysis, and industry expertise to bring evidence-based assessments and strategic advisory services that inform strategies and mitigate decision risk
For over two decades we have partnered with Medical Device and MedTech innovators, investors, and care providers to optimize creative growth strategies, deliver full market potential, and mitigate risk, including:
Medical Devices & Equipment Manufacturers
Healthcare IT & Tech Enabled Services
Internet of Medical Things (IOMT) Providers
Wearable Consumer Products
Consumables
Diagnostics
Go-to-Market (G2M) Strategy Development
A MedTech client’s competitor launched a new multiparameter vitals sign monitoring device with superior features and at a lower price than our client’s device, threatening the client’s installed base in the UK and Germany. Pointe developed a revamped G2M strategy based on surveys of a customized panel of 240 hospital purchasing decision-makers, a drivers analysis to uncover messaging factors that drove each stakeholder type to purchase the device, and benchmarking key competitor commercial success factors that the client could emulate. To date, the client’s installed base has remained protected while its new product progresses through R&D.
Developing a new Value Proposition