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Value Creation

Maximizing your organization’s value is a daunting task. But value creation strategy begins with one key question - How do you win in your field of play? 

The answer requires a deep understanding of your market, its customers, your competitors, and your organization – including your vision, values and capabilities.

Understanding the players on the board helps to clarify where your “edge” is and how you can deploy that to win.

 

Objectivity is key in this process. Cognitive biases, groupthink, and dated market truisms can lead to misperceptions around positioning and can derail the value creation process. Seeking external validation of your intended direction can provide you the ability to move forward with conviction.

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How Pointe Can Help

Your goals, capabilities, and market position are unique, and require originality to create optimal value. We deploy our expertise and creativity alongside analytical frameworks and best practice processes to power the value creation effort that is just right for you.

Validate working definition of “core” market, including segmentation and growth forecasts
Clarify current market position relative to competitors
Identify the sub-segments within your market that offer the greatest potential value
Size the prize for each identified sub-segment to clarify priorities
Determine the “success factors” within each priority segment
Evaluate your capabilities relative the competitors across each success factor
Develop initial roadmaps on how best to capture the identified value
Leverage AI-enabled tools to enhance the field of vision and move at pace from data to value
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