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Agribusiness is seeding its fourth industrial revolution.


Grown on the foundations of 17th century agricultural practices, post-WW1 mechanization, high-yielding chemicals and genetically modified crops in the 1960s, Agribusiness 4.0 is planted around digitalization.  


The transition is attracting massive funding with over $300B AUM allocated to agriculture and agritech. The entire value chain is becoming interconnected and united around feeding the world’s growing population.  


Agribusiness also finds itself at the center of the climate conversation. Sustainability-oriented actions around decarbonization, soil health, plant-based alternatives, and long-term agroforestry have quickly become table stakes. Customers are now anchoring on critical KPIs beyond yields, such as fertilizer reduced, fuel saved, emissions avoided, and soybean/seed corn saved to maximize return per acre and instill accountability.


Addressing such newfound complexity, while remaining loyal to the enduring traditions and values of those close to the land creates a challenging environment. 


But bushels of opportunities are also emerging. Smart industry forces in the form of telematics, IoT, analytics, and automation are reshaping machinery, optimizing yield performance, and creating new aftermarket models. Market players are evolving their strategies to succeed in this new field of play. Differentiation now requires effectively coupling biological and agronomist expertise with economic value creation and technological prowess.  

How Pointe can help

Pointe brings 20 years of global expertise and passion for the land to help sector leaders tame disruption, outmaneuver competition, and illuminate opportunities. Grounded in original research and advanced analytics, we bring superior and creative insights to reap market share, profit, and impact gains. Our clients move forward with conviction.


Pointe’s solutions include:

  • Mergers & Acquisition: We support the development and execution of inorganic strategies ranging from early-stage identification of agritech innovators for precision farming bolt-ons to existing portfolios to non-core business divestments.  

  • Growth Strategy: Pointe identifies and clarifies the attractiveness and feasibility of market opportunities. We further develop prioritized roadmap to enter new geographies, segments, and channels, while defending core businesses against incumbents.

  • Market Analysis: We provide clarity to your strategic process by mapping market landscapes, sizing addressable segments, tracking critical trends, and benchmarking competitor capabilities either granularly at a targeted life cycle stage or transversely across end-to-end supply chain management or aftermarket best practices.

  • Customer Insights: Pointe provides deep learnings around customer characteristics, sentiment, and demand to enable our clients to craft tailored product, marketing, and distribution strategies, regardless if they are lifestyle/utility property owners or commercial cash crop farmers.  

Success Stories

  • A global OE manufacturer surmised it was losing competitiveness in the overall landscape of one of its subsidiary business units. Pointe first performed an evaluation of the client’s capabilities, performance, and strategic fit in the business.  We then benchmarked the group against two of its primary competitors. As a result of the findings, the client confidently divested its business unit completely.

  • An established tech giant began signaling its entry into a global multi-national corporation’s agribusiness space. Pointe assisted our client in mitigating the risk of disruption to its global business by evaluating the tech giant’s entry timeline, planned strategy, and expected outcomes.

  • As part of a strategic ambition to increase profitable market and wallet share with customers over the entire lifecycle on a heavy equipment machine, we performed market and competitive research to identify new opportunities for products, services, revenue streams, and review of expected new developments in the marketplace and rapidly changing customer expectations. We recommended defensive and offensive strategies to thwart competitive pressures while moving into new revenue and profit opportunities.

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