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Pharmaceuticals

Long-simmering innovations in the life sciences industry are rapidly coming to fruition.

The industry responded leaning on advancements in mRNA technology, applications of AI to clinical research, and rapid at-scale manufacturing.  Legacy players and new entrants formed partnerships to not only respond to the public health crisis, but also to reshape traditional industry forces in ways that will have lasting implications.  

  

This global achievement is built on trends fermenting over the past decade. Breakthrough therapies, digital transformation, chronic disease management, and personalized medicine have forced companies to re-evaluate pipeline strategies and move faster in developing new assets. Advancements in digitization, AI/MI, and robotic automation are allowing companies to collaborate across the product cycle from bench science to manufacturing development. 

  

However, new high-priced novel therapies are drawing increasing attention requiring innovators to generate the real-world evidence necessary to address regulatory review, value-based care models, and changing contracting dynamics. Companies seeking market access need to be better equipped and informed than ever before to ensure product launches maximize market potential. 

  

Agile players are those that can optimize new advanced data-enabled tools and adapt their business models to accommodate challenges such as supply-chain bottlenecks, travel restrictions, and closer scrutiny of drug reimbursement.  This presents an ideal environment for firms to adjust their priorities, refresh their thinking, and move forward more resiliently.  

How Pointe can help

Pointe Health combines practical clinical and commercial knowledge with robust global networks across the healthcare value chain. Our evidence-based methodology is grounded in original primary research, advanced quantitative analysis and sector expertise to bring our clients fresh and comprehensive insights.

 

For over two decades we have partnered with global biotech and pharmaceutical companies to optimize creative growth strategies, deliver full market potential, and mitigate risk across core life science segments including:

  • Biotech & Pharmaceuticals

  • Gene Therapies

  • Diagnostics & Personalized Medicine

  • Drug Delivery

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Pointe’s solutions include:

  • Business Development and M&A: Clinical landscape monitoring of an early-stage asset delivered primary insights on the company and asset, and coverage of data and clinical discussions showcased at large international medical conferences lead our client to acquire the company, bolstering their immune-oncology pipeline. ​
     

  • Tender Contracts and Pricing: A global pharmaceuticals manufacturer was preparing a bid for a country tender offer for a single-payer healthcare market. Pointe Health reviewed past supplier bids, conducted exclusive primary-source research to assess likely bidding strategies of other providers, and calculated the likely price our client needed to submit to be competitive. Our research and analysis helped the client win a three-year contract to supply a key therapeutic, a deal worth hundreds of millions of dollars in revenue. 

     

  • Commercial and Brand Strategy: A global biotech firm engaged Pointe Health to provide market analysis in support of a brand / commercialization strategy for a key in-line neuroscience drug. Pointe Health created a market insights program that provided on-going, real-time market information that informed messaging and outreach, field force sizing, patient support and other key commercial strategies. Our work contributed to distinct improvements in the client’s field force strategy, product differentiation, and patient support programs.

Success Stories

  • Landscape monitoring of an early-stage asset, delivering primary insights on the company and asset, and coverage of data and clinical discussions showcased at large internal medical conferences lead to the decision of our client acquiring the company and bolstering their immune-oncology pipeline. 

 

  • A global pharmaceuticals manufacturer was preparing a bid for a country tender offer for a single-payer healthcare market. Pointe Health reviewed past supplier bids, conducted exclusive primary-source research to assess likely bidding strategies of other providers, and calculated the likely price our client needed to submit to be competitive. Our research and analysis helped the client win a three-year contract to supply a key therapeutic, a deal worth hundreds of millions of dollars in revenue. 
     

  • A global biotech firm engaged Pointe Health to provide market analysis in support of a brand / commercialization strategy for a key in-line neuroscience drug. Pointe Health created a market insights program that provided on-going, real-time market information that informed messaging and outreach, field force sizing, patient support and other key project strategies. Our work contributed to distinct improvements in the client’s field force strategy, product differentiation, and patient support programs.

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