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Pointe Leaders

Pointe Advisory believes in servant leadership at its core tenets. As an elite boutique, we harness the power of original research to elevate client strategies. With over 25 years in the strategic research and advisory space, Pointe employs 40 full-time thought leaders and seasoned industry veterans. With their field experience, advanced degrees and PhDs, and sophisticated analysis, you can be confident that our clients are paired with leaders who have a trove of strategic insight to inform the most vital business decisions under the most strenuous of circumstances.

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Pete Smith


Peter is a Principal at Pointe Advisory, delivering strategic intelligence and decision-support to senior leaders at Global 500 clients for nearly 15 years. Peter has led hundreds of engagements in market, product, and competitor analysis; market entry strategy; and pre-deal M&A or partner diligence and has significant experience across numerous sectors including agriculture, heavy industry, manufacturing, building products, technology, security, and healthcare. Peter has substantial international experience performing work in more than 30 countries across six continents. 


Prior to joining Pointe, Peter held positions working in telecommunications, speech recognition, and healthcare technology. 


Peter holds a Bachelor of Science degree from James Madison University and has completed graduate work at George Mason University. 


Undergraduate: Bachelor of Science, James Madison University

Graduate: Masters, George Mason University

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Product Engagement


Marketing & Sales

Organizational Strategy

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