Pointe Leaders
Pointe Advisory believes in servant leadership at its core tenets. As an elite boutique, we harness the power of original research to elevate client strategies. With over 25 years in the strategic research and advisory space, Pointe employs 40 full-time thought leaders and seasoned industry veterans. With their field experience, advanced degrees and PhDs, and sophisticated analysis, you can be confident that our clients are paired with leaders who have a trove of strategic insight to inform the most vital business decisions under the most strenuous of circumstances.
Bernardo Jativa
PRINCIPAL
Bernardo has nearly a decade of experience delivering growth strategy, competitive analysis, and commercial diligence for Fortune 500 corporations and private equity funds across Professional Services, Education, and Industrial sectors.
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Specifically, Bernardo has advised a $50B consulting company with its LATAM business turnaround, supported the leadership transition and five-year planning of the global leader in language assessments, and assisted a $55B machinery conglomerate navigate digital disruption.
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In addition to organic and inorganic growth consulting, Bernardo has also contributed to Sustainability/ESG, Impact Investment, and Employee Value Proposition studies at the business unit and enterprise-wide level to create multi-stakeholder value.
Bernardo has extensive experience in Latin America, Western Europe, and Southeast Asia, completing over >40 global market factbase builds to clarify market entry and investment allocation decisions. Relatedly, Bernardo speaks three languages fluently and has worked abroad in the public and non-profit spaces.
Bernardo holds a Bachelor of Science in Economics from the University of Richmond (Summa Cum Laude) and obtained an MBA from the University of North America. 
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Education
Undergraduate: Bachelor of Science, University of Richmond
Graduate: Master of Business Administration, University of North America
Industries
Consumer Products
Private Equity Consulting
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Capabilities
Competitive Analysis
Commercial Due Diligence
Organizational Strategy