Using AI to Elevate Impact

At Pointe, we use AI to make our data smarter and our strategies sharper – giving clients insights that are pressure-tested, timely, and built for growth.  
 

From synthesizing expert interviews, to enhancing market models, or running value creation scenarios, AI expands what we see, what we test, and what we deliver. It doesn’t replace our data advantage – earned through unmatched industry expertise, trusted client relationships, and penetrating strategic judgment – it amplifies our differentiated outcomes. AI accelerates time-to-action, makes our research clearer and cleaner, and transforms two decades of experience into a living knowledge base with real-world impact.  

And we don’t just answer for today. AI helps us explore many possible futures and turn findings into actionable pathways. That’s the breakthrough: AI not only unlocks the power of our research, it takes our strategic recommendations to new heights. With AI in our toolkit, less time is spent on “what” so that we can focus on what really matters: “why” and “what now” – the heart of driving outcomes for our clients.  

When our analysis and our strategic guidance are supercharged by AI, clients can move forward with confidence. But these advances are most meaningful when paired with human intelligence. Our teams use AI tools to deliver clarity sooner – without compromising rigor – and reinvest in depth and breadth. Our leaders decide what is signal vs. noise, always through the lens of client value. Our people are central to Pointe’s success, and AI is no exception. 
 

While our agility allows us to try new things, we also apply AI with care. Every in-house workflow or AI-driven partnership is evaluated for impact and feasibility, with data security, traceable evidence, and practical governance baked in. The aim is not just speed or volume – it’s strategies that stand up to change and deliver lasting value. 
 

Pointe is strategy with soul, powered by people, elevated through AI.