Digital Challenger Banks in South East Europe

Consumer health refers to the direct connection between a traditional consumer/patient and the healthcare ecosystem that empowers the consumer in their care journey. When the consumer health ecosystem is functioning optimally, a patient is involved with all key stakeholders, which increases patient engagement in all stages of the patient care journey. These stakeholders increasingly include consumer companies.

What comes next?

The patient care journey begins with awareness. From there, discovery, diagnosis and treatment keep the patient involved with one or more providers. Adherence, wellness and prevention complete the patient care journey. Along the way, patients will be involved with a number of key stakeholders — not just with providers but also with life sciences companies, consumer companies, medtech companies and, of course, payers (see Figure 1).